The business world is evolving and changing at a drastic rate. This is why business owners are integrating their ventures with various online platforms. Traditional marketing systems are not enough to reach out to your targeted customers, especially in the massage sector. This is why entrepreneurs are shifting their attention and money in digital marketing.
There are millions of users who browse online looking for products and services. The massage industry hasn’t been left out and that’s why they market their services across different online platforms. Online marketing has drastically gained a lot of followers as it commands instant feedback, unlike numerous traditional marketing platforms.
Groupon is one of the numerous renowned online marketing platforms where service providers like massage service providers lure their targeted audience to try out their services. This online marketing platform offers targeted customers deals as coupons. Groupon benefits by keeping a certain percentage of what the customer pays. In short, massage service providers can rely on this online marketing platform for daily deals.
How does Groupon Work?
Massage service providers can register on groupon website by signing up on their website. There is also an alternative for downloading the application on play store or apple app store. You will be required to enter your email address when signing up for the first time on this online marketing platform.
Once signed up, you will be required to select a coupon for your massage business. Select the most appropriate category for your massage business, and add a location. This will guide customers near you to your premises. Massage entrepreneurs are encouraged to choose deals of the day option to make their brands more visible to potential customers.
Groupon requires businesses to select the type of deal they want to showcase to their potential customers. Afterwards, they will be required to give brief information about the business being advertised. This is vital as it gives potential customers a rough idea about the brand. It is essential to input the price for the services or products being advertised.
Groupon has other features such as:
- Email notification- Here, customers need to subscribe and provide their emails to get alerts from their favorite store when they post something.
- Wishlist option- Potential customers can click on the services or products they would like to purchase in the future and decide when they would lie to get the services.
- Groupon affiliate partner- This feature allows potential customers to earn a commission when they market their favorite brand.
Pros for massage business advertising with groupon
- A lot of potential customers- As earlier stated, groupon is one of the most famous online marketing platforms available. There are thousands of potential customers massage owners can attract to their premises. When you post your advertisement, there is a high likelihood of attracting potential customers.
- Relationship building- Online marketing is all about building a relationship with potential customers. Through regular advertising and offering massage discounts, potential customers will get used to your massage brand and look forward to your posts.
- Increase sales- Massage brands that use groupon online platform are more likely to get an increase in sales when compared to brands that are still stuck on the traditional marketing strategies.
- Flexible marketing- Groupon is one of the few platforms that allow brands to be flexible with their marketing strategies. Massage brands can sell both their services and any products they might be selling to their potential customers.
- Make your brand visible- This online marketing platform that allows massage brands, both small and big to equally compete. Simply come up with a top notch marketing strategy in terms and coupons and reach out to your targeted audience. Through interactions, massage brands will be visible to their potential customers.
- Personal follow-ups – There are coupon options where customers are required to leave their email address. Through this, massage brands can make personal follow-ups with the potential customers and ask if they are interested in their products or services.
Daily deals- Groupon is renowned for offering daily deals. This means you can customize your advertisement each day as per your requirements. There is no limit on the deals you can advertise on groupon platform.
Cons for advertising with Groupon for massage business
- Not every customer is online. Massage online platforms that fully rely on groupon might end up losing some customers who are not familiar with groupon online marketing platform. This is why massage parlors should combine new and the traditional marketing strategies to attract potential customers from different avenues.
- There might be losses especially if a business is offering discounts. Remember, groupon marketing platform is entitled to a percentage of your profit. This is why a large percentage of brands posting on groupon don’t regularly give out bonuses.
- There might be other online marketing platforms that offer better deals than groupon. Online customers are always on the lookout for marketing platforms with better deals. Therefore, sometimes customer conversion rate might be lower on groupon when compared to other online marketing platforms.
- Both big and small massage parlors equally compete on groupon. This might result in small massage parlors getting more conversion rates than they can handle because of manpower or other resources. This might affect the quality of services offered to customers.
- Customers aren’t recurring. In most cases, most customers who are converted to actual customers on groupon aren’t recurring. This has forced many companies to invest more on marketing to attract new customers.
The business sector including the massage industry is evolving and adopting technology. As a result, they should take advantage of online marketing platforms like groupon to gain more customers. Furthermore, it is estimated that online marketing gives instant feedback when compared to the traditional marketing strategies. Online marketing is also cheaper and more reliable for most business owners.
